Working Papers

1. To Imitate or to Innovate? Content Creation in the Era of the Creator Economy
   with Jiani Liu, Hui Li, and Xin Wang

2. Should Price Data Be Shared? [PDF]
   with Zheng Gong

Articles

1. Endogenous Costs, Market Competition, and Disclosure [PDF]
   Marketing Science, accepted.

2. Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient
   with Huachao Gao, Xin Wang and June Cotte
   Journal of Marketing Research, accepted.
   • Runner-up, 2024 Franco Nicosia Best Competitive Paper Award
3. The Dark Side of Voluntary Data Sharing
   with Bingqing Li and Zhilin Yang
   MIS Quarterly, accepted.
   • FT (Chinese) Column covering this research

4. Is Personalized Pricing Profitable When Firms Can Differentiate?
   with Xin Wang and Barrie R. Nault
   Management Science, 70(7), 4184-4199, 2024.

5. When Does It Pay to Invest in Pricing Algorithms? [PDF]
   with Xin Wang and Praveen K. Kopalle
   Production and Operations Management, accepted.

6. The Bright Side of Inequity Aversion [PDF]
   with Xinlong Li
   Management Science, 69(7), 4210-4227, 2023.

7. Channel Coordination of Storable Goods [PDF]
   with Krista J. Li and Yan Xiong
   Marketing Science, 42(3), 429-636, 2023.

8. Advance Selling in Marketing Channels [PDF]
   with Krista J. Li
   Journal of Marketing Research, 60(2), 371-387, 2023.
   • Press release: Retailers may be doing customers a favor with early jump on holiday sales
   • Media Coverage: NBC, CBS, FOX, Newswise, Phys.org, TopWhich, Eurek Alert, whatsnew2day, Eurasia Review, Mirage News, TopTek News, The Daily Check
   • Featured by the Supply Chain Council of the European Union
   • Podcast: Benefits of early holiday sales

9. Beating the Algorithm [PDF]
   with Krista J. Li
   Manufacturing & Service Operations Management, 25(1), 36-49, 2023.

10. Strategic Ignorance: Managing Endogenous Demand in a Supply Chain [PDF]
    with Qian Liu
    Omega, 114, Article 102729, 2023.

11. Superior Knowledge, Price Discrimination, and Customer Inspection [PDF]
    with Zibin Xu
    Marketing Science, 41(6), 1097-1117, 2022.

12. Strategic Inventories under Supply Chain Competition [PDF]
    with Yanzhi Li and Ying-Ju Chen
    Manufacturing & Service Operations Management, 24(1), 77-90, 2022.
    • Press release: Strategic Inventories under Supply Chain Competition
13. Audio Mining: The Role of Vocal Tone in Persuasion [PDF]
    with Xin Wang, Shijie Lu, Mansur Khamitov, and Neil Bendle (equal contribution)
    Journal of Consumer Research, 48(2), 189-211, 2021.
    • Lead Article (Editor’s Choice)
    • Press release: How Vocal Tones Impact Persuasion
    • Media Coverage: Ariyh
14. Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers [PDF]
    with Peter Nguyen, Xin Wang and June Cotte
    Journal of Consumer Research, 47(5), 654-674, 2021.
    • Press release: Do Expert Reviewers Really Make an Impact on Consumers?
15. Contract Unobservability and Downstream Competition [PDF]
    with Qian Liu
    Manufacturing & Service Operations Management, 23(6), 1468-1482, 2021.
    • Press release: Contract Unobservability and Downstream Competition
16. Less is More? The Strategic Role of Retailer Capacity [PDF]
    with Yan Xiong, Huazhong Zhao and others
    Production and Operations Management, 30(10), 3354-3368, 2021.
    • Media Coverage: HKUST Biz Insights
17. Transparency of Behavior-Based Pricing [PDF]
    with Krista J. Li and Xin Wang
    Journal of Marketing Research, 58(1): 78-99, 2020.
    • Press release: Transparency of Behaviour-Based Pricing
    • 2020 Finalist, Chinese Marketing Scholar Best Paper Award
    • Media Coverage: The Paper (澎湃新闻), Sina (新浪网), Sohu (搜狐网)
18. Video Mining: Measuring Visual Information Using Automatic Methods [PDF]
    with Xin Wang and Mengze Shi
    International Journal of Research in Marketing, 36(2): 216-231, 2019.
    • One of the “Most Cited International Journal of Research in Marketing Articles”

19. Managing Consumer Deliberations in a Decentralized Distribution Channel [PDF]
    with Yanzhi Li and Mengze Shi
    Marketing Science, 38(1): 170-190, 2019.

20. Product and Pricing Decisions in Crowdfunding [PDF]
    with Ming Hu and Mengze Shi
    Marketing Science, 34(3): 331-345, 2015.
    • Press release: Range of options, prices brings in the crowdfunding bucks
    • Media Coverage: Eurek Alert, Canadian Business, Science Daily, Biz Ed, Ideas for Leaders

21. The Loss‐averse Newsvendor Problem with Supply Options [PDF]
    with Chung-Yee Lee and Mingzhu Yu
    Naval Research Logistics, 62(1): 46-59, 2015.

22. Procurement Risk Management using Capacitated Option Contracts with Fixed Ordering Costs [PDF]
    with Chung-Yee Lee and Yapeng Xie
    IIE Transactions, 45(8): 845-864, 2013.

23. Economic Lot Sizing: The Capacity Reservation Model [PDF]
    with Chung-Yee Lee
    Operations Research Letters, 41(6): 670-674, 2013.

Book Chapters

Digitalization and Omnichannel Retailing, (with Huazhong Zhao), In the Oxford Handbook of Supply Chain Management, Oxford University Press, August 2020.