About Me

I am Xi Li, an Associate Professor of Marketing at the University of Hong Kong (HKU). My recent research focuses on the economic analysis of algorithms. I use economics and machine learning methods to understand how information technologies such as artificial intelligence, recommender systems, data-driven algorithms, blockchain, and algorithmic pricing affect firms, consumers and the society, and how policymakers should regulate big data and protect consumer privacy. I am also interested in firms’ pricing strategies under various market conditions.


2021 – Associate Professor, Faculty of Business and Economics, HKU
2017 – 2021 Assistant Professor, College of Business, City University of Hong Kong


2017 Ph.D., Management, University of Toronto
2013 M.Phil., Operations Research, HKUST
2011 B.E., Computer Science and Technology, Tsinghua University


Current Teaching:
Algorithms, Big Data, and Online Marketplace
Digital Marketing

Previous Teaching:
Marketing Research, Applied Marketing Research, Marketing Models

Honors and Awards

2021 MSI Young Scholar
2020 Dean’s Research Excellence Award, College of Business, City University of Hong Kong
2020 President’s Award, City University of Hong Kong
2015 Award for Outstanding Self-financed Students Abroad, China Scholarship Council
2011 Outstanding Undergraduate Thesis, Tsinghua University


2021 – Programme Director, BSc Marketing Analytics and Technology, HKU.
2021 – Associate Director, Institute of Digital Economy and Innovation, HKU.
2020 – 2021 Supervisor, Dongguan Campus, City University of Hong Kong.
2018 – 2021 Senate, City University of Hong Kong.
2020 – 2021 Seminar Coordinator, Department of Marketing, City University of Hong Kong.

Ad-hoc Reviewer: California Management Review, European Journal of Operational Research, International Transactions in Operations Research, Journal of Business Research, Journal of Interactive Marketing, Journal of International Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Systems Science & Systems Engineering, Management Science, Manufacturing & Service Operations Management, Marketing Science, MIS Quarterly, Naval Research Logistics, Omega, Production and Operations Management, Quantitative Marketing and Economics, Review of Industrial Organization, Review of Marketing Science, Service Science.