Welcome to the Digital Marketing class! This is the semi-official website for the course.

• Instructor: Xi Li
• Class 1A: Monday 1600 – 1750 (KK201) + Thursday 0900 – 0950 (LE6)
• Class 1B: Monday 1300 – 1450 (LE6) + Thursday 1200 – 1250 (MB113G)
• You can download the software for the course here: R, R Studio and Tableau Public
• Note: When installing R/Rstudio, make sure your path does not contain any non-english characters. (安裝路徑必須為純英文，否則運行可能出錯)

Grading

• 10%: In class participation: Based on your in class participation (e.g., answering questions in class)
• 10%: Group Data Project (start in class; no presentations).
• 30%: Group Project (in class presentation + report)
• 50%: Final Example (Open-notes; Multiple Choice Questions Only)

Lecture 1: Introduction to Digital Marketing

Slides (With Answer Keys)
Submit your group information on Moodle before the deadline Sep 16
Install R and RStudio and bring your laptop with you for the next class.

Lecture 2: Introduction to R

Slides (Without Answer Keys)
Install R and RStudio and bring your laptop with you