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The Strength of Weak Commitments: A Theory of Price Preannouncements

Published in Management Science, 2026

This paper argues that price preannouncements can serve as a weak price commitment that helps manufacturers secure better deals from their retailers, offering a new theory of price preannouncements in marketing channels.

Recommended citation: Li, X., & Xiong, Y. (2026). "The Strength of Weak Commitments: A Theory of Price Preannouncements." Management Science, 72(2), 1054–1071. https://doi.org/10.1287/mnsc.2023.02020 https://pubsonline.informs.org/doi/10.1287/mnsc.2023.02020

talks

teaching

Teaching experience 1

Undergraduate course, University 1, Department, 2014

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Teaching experience 2

Workshop, University 1, Department, 2015

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