Xi Li is a Professor of Marketing and Innovation and Information Management at the University of Hong Kong (HKU). His recent research focuses on the economic analysis of algorithms. He uses economics and machine learning methods to understand how information technologies such as artificial intelligence, recommender systems, data-driven algorithms, crypotology, and algorithmic pricing affect firms, consumers and the society. He is also interested in consumer protection in the digital age.

Employment

2023 – Professor, Faculty of Business and Economics, HKU
2021 – 2023 Associate Professor, Faculty of Business and Economics, HKU
2017 – 2021 Assistant Professor, College of Business, City University of Hong Kong

Education

2017 Ph.D., Management, University of Toronto
2013 M.Phil., Operations Research, HKUST
2011 B.E., Computer Science and Technology, Tsinghua University

Honors and Awards

2024 Runner-up, Franco Nicosia Best Competitive Paper Award
2024 Top 50 Author Productivity in the Premier Marketing Journals (2014–2023), American Marketing Association
2023 Marketing Science Service Award
2021 MSI Young Scholar
2020 Dean’s Research Excellence Award, College of Business, City University of Hong Kong
2020 President’s Award, City University of Hong Kong
2015 Award for Outstanding Self-financed Students Abroad, China Scholarship Council
2011 Outstanding Undergraduate Thesis, Tsinghua University

Service

2025 – Senior Editor, Production and Operations Management.
2024 – Editorial Board Member, Marketing Science.
2024 – 2025 Editorial Board Member, Production and Operations Management.
2023 – Director, Asia Case Research Centre, HKU.
2021 – Associate Director, Institute of Digital Economy and Innovation, HKU.
2021 – 2023 Programme Director, BSc Marketing Analytics and Technology, HKU.
2020 – 2021 Supervisor, Dongguan Campus, City University of Hong Kong.
2018 – 2021 Senate, City University of Hong Kong.
2020 – 2021 Seminar Coordinator, Department of Marketing, City University of Hong Kong.

In the Media

电商下半场 如何从“流量至上”走向“品质为王”？ 人民网 (Nov 19, 2025)
生意不景 小店兼營自提點 有得也有失 大學線 (Nov 10, 2025)
香港金融科技周见证中国创新力提升 腾讯多项跨境支付成果亮相 人民网 (Nov 6, 2025)
Privacy in the Digital Age: A Catch-22 for Consumers HKU Bulletin (Nov 2025)
中國電商攻港，香港人的錢怎麼花？ 端傳媒 Initium Media (Oct 10, 2025)
价格的艺术：企业是如何使用数据“套路”消费者的？ FT中文网 (July 25, 2025)
用算法拿捏消费者? “割韭菜”之前，请三思 FT中文网 (July 2, 2025)
內地電商強攻 港零售業3招自救 香港信报 (June 4, 2025)
自愿数据共享，真的可以保护消费者？ FT中文网 (August 22, 2024)