Xi Li is a Professor of Marketing at the University of Hong Kong (HKU). His recent research focuses on the economic analysis of algorithms. He uses economics and machine learning methods to understand how information technologies such as artificial intelligence, recommender systems, data-driven algorithms, crypotology, and algorithmic pricing affect firms, consumers and the society. He is also interested in consumer protection in the digital age.

Employment

2023 – Professor, Faculty of Business and Economics, HKU
2021 – 2023 Associate Professor, Faculty of Business and Economics, HKU
2017 – 2021 Assistant Professor, College of Business, City University of Hong Kong

Education

2017 Ph.D., Management, University of Toronto
2013 M.Phil., Operations Research, HKUST
2011 B.E., Computer Science and Technology, Tsinghua University

Teaching

Current Teaching:
Algorithms, Big Data, and Online Marketplace
Digital Marketing

Previous Teaching:
Marketing Research, Applied Marketing Research, Marketing Models

Honors and Awards

2024 Top 50 Author Productivity in the Premier Marketing Journals (2014–2023), American Marketing Association
2023 Marketing Science Service Award
2021 MSI Young Scholar
2020 Dean’s Research Excellence Award, College of Business, City University of Hong Kong
2020 President’s Award, City University of Hong Kong
2015 Award for Outstanding Self-financed Students Abroad, China Scholarship Council
2011 Outstanding Undergraduate Thesis, Tsinghua University

Service

2024 – Editorial Board Member, Marketing Science.
2024 – Editorial Board Member, Production and Operations Management.
2023 – Director, Asia Case Research Centre, HKU.
2021 – Associate Director, Institute of Digital Economy and Innovation, HKU.
2021 – 2023 Programme Director, BSc Marketing Analytics and Technology, HKU.
2020 – 2021 Supervisor, Dongguan Campus, City University of Hong Kong.
2018 – 2021 Senate, City University of Hong Kong.
2020 – 2021 Seminar Coordinator, Department of Marketing, City University of Hong Kong.